Business Intelligence & Strategic Planning Course
Connect business reports and organisational analysis to decisions your team needs to make. This two-day business intelligence and strategic planning masterclass in Malaysia uses SWOT, PESTLE, performance insights and strategic KPIs to develop objectives and a group action plan.

Course overview
This two-day programme connects business intelligence, organisational analysis and corporate planning. Participants interpret data, assess strengths and risks, and develop strategies that align teams with long-term business goals. Case studies, group discussions and planning exercises support practical application.
Programme: Strategic Business Intelligence & Corporate Planning Masterclass
What you will learn
- Use business intelligence and performance data to support strategic decisions.
- Assess organisational strengths, risks, opportunities and performance gaps.
- Develop strategic objectives, action plans and meaningful KPIs.
- Strengthen strategic execution through leadership, innovation and risk awareness.
Course outline
Explore the 8 modules covered in the programme. The sequence and emphasis can be tailored to participant needs.
Day 1 | Business Intelligence & Strategic Analysis
Introduction to Business Intelligence & Strategic Planning
BI concepts, the role of strategic planning, linking data to organisational strategy, and leadership decision-making.
- Explain business intelligence concepts and the importance of strategic planning.
- Link data and intelligence to organisational strategy.
- Consider the role of strategic leadership in informed decision-making.
Organisational Analysis & Business Environment Assessment
Internal and external analysis, SWOT, PESTLE, stakeholder analysis, market trends and competitive intelligence.
- Assess the internal and external business environment using SWOT and PESTLE.
- Examine stakeholder needs, organisational risks and opportunities.
- Use market trends and competitive intelligence to inform strategic analysis.
Data-Driven Decision Making
Business data, performance indicators, reports, dashboards and identifying improvement opportunities.
- Understand business data and the performance indicators that matter.
- Interpret reports, dashboards and analytics in their business context.
- Use the findings to support decisions and identify performance gaps.
Strategic Thinking & Problem Solving
Critical thinking, prioritisation, decision-making and managing uncertainty through business scenarios.
- Apply critical thinking and structured problem-solving to strategic questions.
- Use prioritisation and decision-making techniques to compare possible actions.
- Work through uncertainty and organisational challenges using business scenarios.
Day 2 | Strategic Planning & Organisational Performance
Developing Effective Strategic Plans
Vision, mission, goals, departmental alignment, action planning and implementation.
- Use strategic planning frameworks to connect vision, mission and goals.
- Develop strategic objectives and align departmental priorities.
- Translate the direction into action plans and implementation arrangements.
Performance Management & Strategic KPIs
Measuring effectiveness, monitoring implementation, reporting and evaluating progress.
- Define KPIs that reflect organisational effectiveness and strategic progress.
- Monitor implementation using relevant performance measures.
- Use reporting and evaluation to review progress and guide decisions.
Innovation, Risk Management & Organisational Sustainability
Continuous improvement, strategic risk, business continuity, resilience and sustainable growth.
- Connect innovation and continuous improvement to organisational priorities.
- Consider strategic risk, business continuity and resilience.
- Explore approaches to sustainable organisational growth.
Strategic Leadership & Future Planning
Leadership in execution, communication, change management and a final group action-plan presentation.
- Clarify leadership responsibilities in strategic execution.
- Strengthen strategic communication, alignment and change management.
- Present a group action plan and use facilitator feedback to refine it.
A strategic plan with clear objectives and KPIs
Case studies, group discussion, strategic analysis and decision-making simulations support the planning work. Participants develop objectives and KPIs, then present a group action plan for feedback.
Who this course is for
Business leaders, Corporate planning teams, Department heads, Strategy and performance teams.
Before you join
Consider the decisions and performance questions your role involves. An anonymised planning challenge or business measure can provide context for the workshop; discuss your expectations with ISDS before booking.
How to join this Business Intelligence & Strategy course in Malaysia
This business intelligence course is for business leaders, department heads and strategy and performance teams who want to make planning decisions from evidence. You turn business insights and KPIs into a strategic action plan.
Kursus Kecerdasan Perniagaan dan Perancangan Strategik di Malaysia
Kursus 2 hari untuk pemimpin perniagaan, ketua jabatan serta pasukan perancangan korporat, strategi dan prestasi. Peserta menggunakan SWOT, PESTLE, data prestasi dan KPI untuk menyediakan pelan tindakan. Kursus ini ditawarkan sebagai kelas awam atau latihan dalaman (in-house) untuk organisasi anda. Kursus ini boleh dituntut HRD Corp (dahulunya HRDF); tuntutan diuruskan melalui rakan kongsi kami, Orange Revolution.
Your trainer
Dr Jude Selvaraj Joseph
A master trainer and consultant with more than 25 years of corporate experience across education, hospitality, logistics and supply chain. His work connects leadership, people development and operational improvement.
Trainer availability is confirmed for each programme.
Get the full course brochure
View the full outline, learning outcomes and learning approach in the PDF, download a copy, or have it emailed to you.
Questions about Business Intelligence & Strategy
Is this a Power BI software certification course?
The focus is using business information to make strategic decisions, set KPIs and develop corporate plans. If your main goal is learning Power BI software or gaining a software certification, discuss that requirement with ISDS before choosing this course.
Who is this business intelligence masterclass designed for?
The programme is designed for business leaders, corporate planning teams, department heads, and strategy and performance teams. It focuses on interpreting business evidence, setting priorities and aligning plans across departments.
Which analysis tools and practical exercises are included?
Use SWOT, PESTLE, stakeholder analysis and performance information to assess the business environment. The practical work includes organisational analysis, a business intelligence case discussion, a decision-making simulation, and strategic objectives and KPI development before a group action-plan presentation.
How does this differ from the corporate planning course?
Effective Corporate Planning focuses on the strategy-to-execution process. This masterclass adds greater emphasis on business evidence, data-driven decisions, organisational analysis and strategic performance insights.
How long is the Business Intelligence & Strategy course?
The course runs for 2 days. Ask ISDS about the next public session or an in-house schedule for your team.
Is the Business Intelligence & Strategy course HRDF claimable?
Yes. This course is HRD Corp (formerly HRDF) claimable. Claims are arranged through our partner, Orange Revolution, and ISDS confirms the claim arrangements with your quotation.
Will I receive a certificate for the Business Intelligence & Strategy course?
Public-class participants receive a certificate of participation. Ask ISDS about certificate arrangements for in-house training.
How much does the Business Intelligence & Strategy course cost?
Ask for a quotation or an in-house proposal. Share your course, team size and preferred dates, and we will confirm the format, fees, inclusions and any HRD Corp claim arrangements.
